17s Live Dating

The dating app, 17 Seconds, uses a radical approach to dating apps – live video. Based on research suggesting that first impressions are formed within 17 seconds, the app facilitates brief video chats right within the app. 17 seconds is just enough time to gauge chemistry, but not so long that you feel trapped if there isn’t. Most dating apps rely on profile photos, which can be misleading. The 17 Seconds app brings authenticity to mobile dating with live, face-to-face interaction. Users of 17 Seconds can go on a video date within moments of launching the app. The map displays other users nearby who fit one’s dating criteria (gender, orientation, age). Requesting a date is simple as tapping a user’s avatar to see their profile. And then tapping the camera button to request a 17s(tm) date.

A request for a date appears as a tile falling to the bottom of the screen. The requestee can then tap the tile to see the requestors profile then then tap again to accept the 17s(tm) date. Once accepted, users enjoy a 17-second video chat. Following a date, users may stay in touch via text chat assuming the feeling is mutual. Safety features of the app include the ability to for a user to obscure their location and a report button on every screen makes it easy to report inappropriate behavior. At the end of each date users confirm that the other person was respectful. Disrespectful users are rated as such for others to see.


17 Seconds


App and Website Development

What We Did

Concept Elaboration, UI/UX Design Collaboration

Live Video Dating.

Meet Great People.

Research shows that first impressions are formed within 17 seconds of meeting someone new. That’s just enough time to see if there’s chemistry, but not so much time that you feel trapped if there isn’t. 17 Seconds lets you go on short live video dates in a fast, fun and safe way.